Title: Chief Marketing Officer/Director of Marketing
Location: Remote
About Us
Vocana.co is a rapidly growing indie-centric social music streaming platform paying user-centric payments. We connect indie artists directly with their fans in one space. Our platform is uniquely designed with a full streaming service, social media suite, live streaming, print-on-demand merchandise, tip jar, DM’ing, commenting/liking on all music tracks, and 100% of all data on each streamer going back to the Artist including email/snail mail.
We seek a dynamic and experienced Chief Marketing Officer or Director of Marketing to join our leadership team. The ideal candidate MUST HAVE a deep understanding of the independent music community and a proven track record in creating and implementing effective go-to-market (GTM) strategies, particularly for subscription services.
Key Responsibilities
- Develop and execute innovative GTM strategies and rollout plans to drive subscriber growth and enhance user engagement
- Establish and nurture strong relationships with artists, labels, distributors, managers, promoters, and fans within the independent music community
- Spearhead branding and marketing initiatives aimed at indie musicians and their fanbases, ensuring that our message resonates and builds loyalty
- Develop and manage strategic partnerships with indie brands to enhance our platform’s reach and value proposition
- Oversee the measurement and analysis of marketing performance, using KPIs, CPA, and A/B testing to optimize campaigns and drive results
- Collaborate with cross-functional teams to align marketing strategies with overall company objectives
Qualifications
- Minimum of 10 years of indie music marketing experience, with at least five years in a senior leadership role
- Extensive network within the independent music community, including artists, labels, distributors, managers, promoters, and fans
- Demonstrated experience in developing and executing successful GTM strategies and rollout plans for subscription services
- Strong expertise in branding and marketing to indie musicians and their fanbases
- Solid understanding of KPIs, CPA, A/B testing, and other marketing analytics tools
- Proven track record in developing strategic partnerships with indie brands
- Exceptional communication and leadership skills, with the ability to inspire and lead a team
- Passion for indie music and a deep understanding of the unique challenges and opportunities within this space
If you are a visionary marketing leader with a passion for indie music and a proven track record in driving growth and engagement, we would love to hear from you. Join us at Vocana and help us change how indie musicians connect, create, and thrive.
To apply, please submit your resume, a cover letter detailing your relevant experience and passion for indie music, and any examples of previous successful marketing campaigns you have led to neil@vocana.co
Vocana is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.